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Why go for a budget smartphone? Why a leading brand?

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Have you ever wondered about the pros and cons of buying a less popular smartphone brand? Why do the
leasing brands price their devices higher than the less popular ones that offer better specifications? It is not just the brand name that decides the price tag. There are various factors that influence the price of a smartphone. Know it right, before you open your wallet.

In the recent years we have a lot of emerging smartphone brands in our market. Some of them being Micromax, Karbonn, Xolo, Gionee, etc. Most of these brands offer up to the mark specifications as well as amazing designs, but are priced much lower than their competing popular counterparts. Most probably you can get half the specification at double the price while you go for a popular brand like Samsung, Nokia, Sony or HTC.

In both rich countries and poor ones, cheaper smartphone brands are making inroads. Demand for pricey phones, mainly in developed economies, is slowing, but that for less expensive devices is booming. People buying their first smartphones today, perhaps to replace a basic handset, care less about the brand and more about price than the richer, keener types of a few years ago. The brands that get affected due to this washout is the richer ones like Apple or Samsung. Apple may still seem to struggle for existence due to the unique OS they have and apparently impregnable brand. But the most vulnerable would be the brands dealing with Google's Android OS. Samsung and Sony would definitely have a hit back in the coming years.

The latest strategy played by the brands today is that they make both cheaper as well as dearer models. But the cheaper models are too behind in the specifications they possess. While the budget brands pack in powerful machines at a price that is lower than the popular brand's budget phone's. This confuses the buyer at-least to some extend. Even though these factors least influence the techy buyers who go for specifications rather than the brand name, they make a good deal in the minds of those middle class people who still seem to be running behind the brands.

Now the questions comes up, is there anything that only the leading brands can offer? One answer for sure. Innovation. The leading brands always come up with the latest features where as the budget brands take a while to create the duplicate. This is one of the most exclusive feature about the leading brands. While they introduce something to the market, it will always be unique and exclusive. We cannot expect such wonders from the budget brands. But in a few months you can grab that newest feature on a budget smartphone, just allow them some time to get it rebuilt.

While we question the quality and performance of the product, mostly there isn't any appreciable difference seen. In terms of performance, both the smartphones with the same specifications seem to perform equally. The processors and the memories function competently. There are no lags created just because it is a budget brand. Even if you have heard someone saying that, it is just the mind set of the people that you get something more in a leading brand just because you pay more. The quality of the product is also somewhat appreciably good for the budget brands today. While they strive to develop an identity to their brand in the market, they wont tend to compromise on its quality, at least these days of brand's growth. So you can count them on this. Earlier there were things such as the touch sensitivity, the speaker clarity, the camera quality, etc being accounted only to the top brands. All this has changed now. Try your hands on those budget brands, you might get amazed that they are better than the leading brand you own.

Next issue is regarding the radiation and safety concerns. Every smartphone has to pass through the international standards to introduce them to the public. The standards are tested by the authorities and indeed there might be slight differences due to the difference in the components used by different brands, but nothing to worry upon. At the end of the day, its all the same. Using anyone of them would make somewhat the same impact on you and the nature.

Which means the conclusion is that if you do not bother in showing off the brand in your hands, you can definitely rely upon the budget smartphones in the market. In terms of quality you can find a metallic build budget phone far better than a plastic build leading brand. The choice is yours.

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