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Google - A snatcher

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Google is one among the most established web companies today. Many of Google's services are unmatched
and exclusive. These services cant be replaced by anyone that easily. But the real truth is that, Google is a planned buyer rather than a developer. Most of the user-fondly services of Google were launched by other web companies and when those services became successful and well-developed, Google just snatched it away from them. Here are few of them.

1. Blogger: Blogger is one among the most used services from Google. Blogger is a free blog hosting platform which allows users to start their own blog without even a penny.

In August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free and the credit goes to Google for this step.

2. Picasa: Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website.

Picasa was originally created by Idealab and owned by Google since 2004.


3. FeedBurner: Feedburner is a web feed management provider launched in 2004. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. Maybe One among every 3 bloggers use this service.

On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million.One month later, two of their popular PROservices (MyBrand and TotalStats) were made free to all users.

4. YouTube: YouTube is a video-sharing website on which users can upload, share, and view videos. The name and logo of the company allude to a cathode ray tube, which was used as the screen of a television in the days before flat panel displays.

YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.

5. Google Maps: Google Maps (formerly Earth Viewer) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API.

Google Maps first started as a software application developed by Lars and Jens Rasmussen for the company Where2. In October 2004 the company was acquired by Google Inc where it transformed into the web application Google Maps. The application was first announced on the Google Blog on February 8, 2005, and was located at Google.

6. Double Click: Double Click is a subsidiary of Google that develops and provides Internet ad serving services.

DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. In March 2008, Google acquired DoubleClick for US$3.1 billion in cash.


Those were some of the main acquirements and purchases from Google. Apart from this there are many small scale purchases too. They are as follows:

7) Google Voice: GrandCentral, founded in 2005 by Craig Walker and Vincent Paquet with funding by Minor Ventures, was acquired by Google on July 2, 2007, for US$95 million in a transaction led by Wesley Chan.

8) Picnik: The online photo editing site was acquired by Google on March 1, 2010.


9) Aardvark: Aardvark is a social search service that connects users live with friends or friends-of-friends who are able to answer their questions.On February 11, 2010 Aardvark was acquired by Google for $50 million.

Some of the other companies acquired include: AdMob, Agnilux.

So what we understand from this is that Google would have been nothing if these developers refused to sell it. One of the developer who refused to sell his creation to Google is Friendster. In 2003, Google offered to purchase the social network, Friendster, but the offer was declined by that company. Google then internally commissioned Orkut Büyükkökten to work on a competing independent project. The result was Orkut, and the product launched on January 24, 2004. Orkut has lost its presence in the internet but still appears to exist.

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